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PixelPower is a small app developer seeking to enter the highly competitive mobile games industry. In order to overcome the industry's barriers to entry and compete against incumbent firms, Pixel Power has an economic incentive to Blank.

Multiple choice question.

ANSWER:

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PixelPower is a small app developer seeking to enter the highly competitive mobile games industry. In order to overcome the industry's barriers to entry and compete against incumbent firms, Pixel Power has an economic incentive to Blank.

Multiple choice question.
Reason: 

Incumbent firms have economic incentives to pursue incremental innovations. Established incumbent firms have strong incentives to defend their strategic position and market power. An emphasis on incremental innovations strengthens the incumbent firm’s position and thus maintains high entry barriers.

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