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Khalid wants to travel from Helena, Montana, to Dallas, Texas. He researches his options and decides that, although flying would be fastest, taking a bus would be a better choice because it is so much less expensive. Which of the five forces does this scenario illustrate for airlines?
ANSWER:
Khalid wants to travel from Helena, Montana, to Dallas, Texas. He researches his options and decides that, although flying would be fastest, taking a bus would be a better choice because it is so much less expensive. Which of the five forces does this scenario illustrate for airlines?